..va el dicho..

pero si tienen wishlists en Amazon.

Pue aqui chicha pa esa li’ta: Esto me encontre por ahí en la pagina de la Universidad de Stanford (Stanford Technology Ventures Program) que no pinta nada mal;

Design Process

Aesthetics of the Japanese Lunchbox by Kenji Ekuan
Zen and the Art of Motorcycle
Maintenance by Robert Pirsig
Cradle to Cradle by William McDonough
Emotional Design by Donald A. Norman
How Buildings Learn by Stewart Brand
Understanding Comics by Scott McCloud

Marketing

Crossing the Chasm by Geoffrey A. Moore
Purple Cow by Seth Godin
Marketing High Technology by William H. Davidow
Pattern Recognition by William Gibson
The Tipping Point by Malcolm Gladwell
A Brand New World by Scott Bedbury
Influence by Robert Cialdini

Personal Brand Communication

The Brand You 50 by Tom Peters
Brag: The Art of Tooting Your Own Horn Without Blowing It by Peggy Klaus
Learned Optimism by Martin Seligman
Zen and the Art of Making a Living by Laurence Boldt
www.presentationzen.com by Garr Reynolds

la lista completa aqui

Si los arquitectos trabajaran como diseñadores (en castellano) aqui.

This from Scott mannings website.. the author is unknown but it was written a while back.

The whole story is here.

and a disclaimer: frankly I don’t know what this story is about, all our clients are GREAT!!

Read on:

Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, bring me the cost breakdown for each configuration so that I can arbitrarily pick one.

Keep in mind that the house I ultimately choose must cost less than the one I am currently living in. Make sure, however, that you correct all the deficiencies that exist in my current house (the floor of my kitchen vibrates when I walk across it, and the walls don’t have nearly enough insulation in them).

As you design, also keep in mind that I want to keep yearly maintenance costs as low as possible. This should mean the incorporation of extra-cost features like aluminum, vinyl, or composite siding. (If you choose not to specify aluminum, be prepared to explain your decision in detail.)

Please take care that modern design practices and the latest materials are used in construction of the house, as I want it to be a showplace for the most up-to-date ideas and methods. Be alerted, however, that kitchen should be designed to accommodate, among other things, my 1952 Gibson refrigerator.

To insure that you are building the correct house for our entire family, make certain that you contact each of our children, and also our in-laws. My mother-in-law will have very strong feelings about how the house should be designed, since she visits us at least once a year.

Make sure that you weigh all of these options carefully and come to the right decision. I, however, retain the right to overrule any choices that you make.

Please don’t bother me with small details right now. Your job is to develop the overall plans for the house: Get the big picture. At this time, for example, it is not appropriate to be choosing the color of the carpet. However, keep in mind that my wife likes blue.

………